4D Cinema Cantine Florio

For: Gruppo Duca di Salaparuta

By: Mixer Eventi & Mixer Video



For the historical tour of the Cantine Florio in Marsala, the Gruppo Duca di Salaparuta asked Mixer Video to produce an original animated cartoon that represented the very soul of the group and Mixer Eventi to set up a 4D movie theatre. All this in order to let the visitors know a bit more about the company philosophy.

Operational processes


A first phase of strategic briefing, creativity and copywriting involved the creation and writing of the video concept and subject.


Mixer Video’s team took care of the creation of the storyline and script.


After accurate analysis and evaluations, the staff elaborated the storyboard of the video, thus shaping the concept of the product.

3D characters

The team modeled and created 3D characters so that they could establish a direct approach that could arouse sympathy in the audience.

3D Animation

Mixer video created an original cartoon, effectively transforming a wine cellar tour into an adventure across vineyards and legends.


After a meticulous Speaker Scouting, the team recorded the voices of the characters in a studio with excellent professionals.

Sound FX

The team selected the best audio tracks and a background soundtrack, and then proceeded to mix together the various levels to make the voiceover as seamlessly and clear as possible.


Finally yet importantly, Mixer Video perfectly synchronized the video and audio elements, giving depth and spatiality to the audiovisual context.


Mixer Eventi then proceeded to transform the Cantine Florio into a spectacular 4D movie theater, installing seats and a last generation projection system.

Technologies and competencies

Mixer Video gave birth to this project involving expert speakers and a technical team who took care of the 3D compositing. The animation was made possible thanks to the use of Mixer Video’s special 3D modelling and rendering software and the use of advanced last generation projection systems.

The final result

Mixer Video & Mixer Eventi managed to create an amazing experience that told the audience a bit more about the story of the Duca di Salaparuta Group in all its glorious evolution.
The guided tour of the historical Cantine Florio became a journey where guests could see first-hand the entire heritage that this company is leaving behind. This can be seen as a new, innovative and ludic type of experience.

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