EB2C Event

For: Hermès

By: Mixer Eventi

Mission

Mixer Eventi was chosen to set up the location for an exclusive B2C event for the Hermès Carrè Club.
The aim was to prepare the perfect 3-day event to welcome guests from all over the world. The city was of course Milan and the location was the prestigious Palazzo Bovara, in Corso Venezia 51; the perfect place to convey the unique style and incredible inspiration that Hermès is.

Operational Processes

Strategic Briefing

In a first phase of strategic and creative briefing included the study of the location, the message to convey and the identity, but also the drafting of the set-up project in all its steps.

Set-up

Mixer Eventi than proceeded to design the décor and set-up of the location for the B2C event, integrating it with an audio video system, a photo-booth and also a professional set for photo artist.

Event

Finally yet importantly, Mixer Eventi was responsible for the management of the accreditation portal and, more in general of the whole event.

Technologies and competences

Mixer Eventi used its most exclusive technologies and skills in order to recreate a unique, lively and warm atmosphere. The project saw the involvement of audio and video technicians and also a technical team for the realization of an interactive photo-booth and an accreditation portal.

The final result

Hermès Carrè Club was brought to life in an amazing 4-rooms event: Carrè-OK, Carrè Stories, Carrè Studio and Carrè Cafè.
Emotions and elegance combined together in a splendid game of lights, fabrics, materials and interactive and sensorial experiences. Over 1200 visitors a day were completely awed by this sensational set-up.

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