Concert

For: Banco BPM

By: Mixer Group

Mission

Mixer Group was appointed by Banco BPM to organize a benefit concert dedicated to Cesvi. The aim was to create an event dedicated to this humanitarian association that works in the field of international solidarity, sharing its values and remembering its vision.

Operational Processes

Strategic Briefing

The team held a strategic briefing thanks to which they could make an in-depth analysis of the goals and choose the right professionals to involve.

Mood

In order to set the right mood the team choose the perfect materials for the set up, so that it could clearly represent the fair’s identity and create a coherent evocative path.

Location Scouting

After that naturally came the location scouting, the elements that inspired the team were elegance and simplicity, so that the event could easily be enjoyed in its entirety. The extensive knowledge of the territory and Mixer Group’s contacts became a winning combination for the selection of a unique solution.
The team eneded up chosing the Conservatorio della Musica in Milan.

Testimonial Scouting

Mixer was also responsible for contacting and managing the chosen testimonial for the event. The amazing Umberto Tozzi, thanks to his extraordinary participation made this benefit concert memorable.

Logistics

One of the main tasks was the guests’ management, which consisted in the organization of the transfer of the 800 guests and the provision of an organizational secretariat.

Technical & Scenographic Set-up

The location became the scene of an amazingly balanced and modern technical and scenographic set-up.

Hostess & Catering Service

Thanks to a high level catering service the team organized dinners and the needed entertainment, as well as the hostess’ selection and management.

Direction

To complete this all-in solution, Mixer Group took care of the direction of the whole event. From the live video shooting, to the video projection and photo service.

Technologies and competencies

Mixer Group took care of the event’s concept, script, clip selection, live filming and video production involving its own professionals: production team, photographers, strategic counselors and technical staff while providing hostess and a high-level catering service.

The final Result

Banco BPM, thanks to the collaboration with Mixer Group, managed to reach its goals organizing a memorable charity event that saw the participation of 800 people. The event was a true and proper success and allowed Cesvi to consolidate its vision in the hearts of the guests through the power of music and a pristine organization.

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