Convention San Diego

For: Novartis

By: Mixer Eventi



Mixer Eventi was chosen by JWT for Novartis to design, organize and manage an energetic and proactive event overseas.
The aim was to create an event inside the event, during the American College of Rheumatology Annual- Meeting in San Diego, where the global sales force could discover a bit more about COSENTYX and the renewed business strategies.

Operational Processes


In the first organizational phase, Mixer Eventi had the task of delineating the aim and concept of the event, defining the operational line and all the necessary steps to make.


For this overseas event, Mixer Eventi took care of the rental of all the necessary equipment, such as: set-up, lights and audio system.


Appena raggiunta la Location, Mixer Eventi ha trasformato la sala Convention in un vero e proprio campo da Rugby, ricco di animazioni ed effetti speciali audio e video.


The intro video to the real-time live was projected as a multi-screen show, where later where shown some impactful slides.

Interactive Televote

With the interactivity element the audience was directly involved, making the event a true and proper success.


Lastly, Mixer Eventi was responsible for the in-loco direction of the whole event, making every moment of it an intense and unforgettable experience.

Technologies and competencies

This event needed the participation of most of Mixer Eventi’s team, from audio-video engineers to a technical direction and experts in special effects, who created a ludic and interactive experience.
It is also necessary to highlight the collaboration with the production and post-production team and the artistic direction.

The final result

Novartis had an amazing and unforgettable moment of sharing and scientific confrontation, with a ludic twist, that saw the sales force take a more in depth look into the company’s strategy and on the COSENTYX medication. The event was directly linked with the American College of Rheumatology Annual- Meeting in San Diego.

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