Corporate Convention

For: Coca-Cola

By: Mixer Eventi

Mission

The inimitable Coca-Cola choose Mixer Eventi to organize a mid-term event for its sell force. The aim was to create the perfect atmosphere to convey the concept of the convention, and make the participants feel right at ease.

Operational Processes

Strategy

A first strategic phase included the target and type of event study.

Technical & Scenographic Set-up

The location has been the scene of an amazingly balanced and modern technical and scenographic set-up.

Direction

Mixer Eventi was responsible for the direction of the whole event, coordinating all the equipment and special effects used.

Technologies and competencies

On this occasion, Mixer Eventi involved all its best professionals, such as light and sound technicians, directors and used an audio-video technical equipment.

The final result

Coca Cola’s mid-term event managed to collect a great number of positive comments and registered an immediate increment in productivity. It was an important and strategically fundamental moment for a big group like Coca Cola.

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