Corporate Video

For: Ermenegildo Zegna

By: Mixer Video

 

Mission

Mixer Video was chosen for the realization of a corporate video for historical company Ermenegildo Zegna in occasion of its 100 years anniversary.

Operational Processes

Strategy

A first strategic phase involved the ideation of the concept, the definition of the message and the organization of work.

Storytelling

Thanks to a storytelling and copywriting session, Mixer Video created the perfect storyline and wrote the script for the video.

Direction & Production

Mixer Video than took care of the in-loco filming with the use of an external filming set, with an attentive study of the perfect frames to better show the productive lines and textile machinery.

Selection

The best takes were chosen in order make the video as representative as possible.

Post-production

The post-production team took care of the creation of the final cut, musical sync and exportation the completed video.

Technologies and Competencies

Mixer video involved its best professionals, among which: strategic counselors, expert storytellers, sound technicians, props men and directors, video makers and editors.

The final result

The staff made possible the creation of a high emotive impact video that enhanced the Zenga brand, telling a bit more about its success of its first century. The leader company in the textile market was beautifully described, focusing on the pluses that made it a luxury and Italian style icon.

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