Corporate Video

For: C-MATIC

By: Mixer Video

 

Mission

Mixer Video was chosen to create a Corporate Video for C-MATIC S.p.A. The aim was to produce a video that told people about the company and its vision while showing the context in which it works and its added values.

Operational Processes

Strategic Briefing

A first phase of strategic briefing, creativity and copywriting included the writing of the video concept and video subject.

Storyboard

After accurate analysis and valuations, the staff elaborated the storyboard of the video, giving shape to the product’s concept.

Copywriting

A Storytelling and Copywriting session made possible the elaboration of the storyline and script.

Direction & Supervision

Naturally, followed the production moment, during which the staff made in-loco filming. The direction took particular care of accurately representing the dynamism and efficiency that C-MATIC applies to its offered services.

Selection

Then the team proceeded to select the clips so that the video contained all the best takes.

Post-Production

The post-production team then recorded the voice-over, created an intro and outro with an excellent work of 2D Motion Graphic. Then was time for the compositing process and the creation of the final cut, valorized by an elaborated color correction.

Output

The corporate video was realized in Italian and English.

Technologies and competences

Mixer Video was responsible for the creation, the script and screenplay and the video shooting with a crew and drones, involving the team’s copywriters, production team, direction, speaker for the English and Italian voiceover tracks, post-production for the compositing, Motion Graphics, color correction and background soundtrack selection and adaptation.

The final result

C-MATIC obtained a modern and professional bilingual Corporate Video, focused on the company’s values and services. While the powerful audio track inspires trust, the chosen text manages to promote the advantages of this extraordinary reality, giving it a chance to transmit its new image as well as possible.

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