Event Emotional Video

For: Roche Diagnostic

By: Mixer Video

 

Mission

Roche, on occasion of the launch of robotized analysis laboratory in the diagnostic medicine market, chose Mixer Video to create an impactful emotional video. The aim was to produce a video with an innovative approach, capable of making the sales force and final users take a deeper look into the groundbreaking characteristics of the new COBAS801 new laboratory.

Operational Processes

Strategy

A first strategic phase involved the study, creativity and writing of the storyboard and saw the creation and production of the video in all its passages.

Storyboard

After accurate analysis and evaluations, the staff elaborated the storyboard of the video, thus giving birth to the company concept. Then the team took care of an accurate research of the iconographic material to use in the video.

Direction & Production

Mixer Video proceeded to the shooting selection, taking care of all the details relative to the emotive impact and the video concept.

Selection

The best takes were chosen in order make the video as representative as possible.

Recording

After a meticulous Speaker Scouting, we recorded the audio track in a studio with an excellent professional.

Post-production

The post-production team took care of the final cut and musical sync, then exporting the completed video.

Technologies and Competencies

Mixer video took care of the creation of the project involving its own creatives: production and post-production team for the adaptation of the musical background, a direction, a speaker for the English voiceover tracks and the best professional for the creation of the final cut.

The final Result

With this emotional educative video Roche launched on the market the COBAS801, a robotized analysis laboratory characterized by a high level of automatization. Years of investments and research paid off, giving birth to something that will completely change the world of medicine analysis.

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