Fashion Night

For: DHL

By: Mixer Eventi

Mission

DHL decided to collaborate with Mixer Eventi to organize a fashion night at the Palazzo Clerici in Milan. The aim was to organize an unforgettable night under the name “Party DHL al servizio della moda” (“DHL party, at the service of fashion”) during Milan’s fashion week.

Operational Processes

Strategic Briefing

In a first phase of strategic and creative briefing included the study of the location, of the necessary entertainment and catering, but also the drafting of the set-up project in all its steps.

Set-up

Mixer Eventi than proceeded to design the décor and set-up of the location, integrating it with an audio-video and projection system. Moreover, a special illumination plan made the atmosphere comfortable and perfect for the occasion.

Direction

To complete this all-in solution, Mixer Group took care of the direction of the whole event, placing itself at the disposal for the whole night.

Technologies and competencies

On this occasion, Mixer Eventi involved all its best professionals, such as light and sound technicians, directors and used an audio-video technical equipment complete with projectors.

The final result

Palazzo Clerici saw the creation of an amazing fashion night. Emotions and elegance mixed together in a splendid game of lights, fabrics and spectacles. Over 400 people participated to this event and had the pleasure of enjoying this amazing moment filled entertainments, all expertly created for this occasion by the staff of Mixer Eventi.

#PalazzoClerici #fashionnight #MixerEventi #DHL #show #MilanoModa #entertainment #fashioweek #atmosphere