Industrial Video

For: DB Schenker

By: Mixer Video

 

Mission

Mixer Video was appointed for the realization of a Corporate Video for Peschiera Borromeo’s DV Schenker Hub. The aim was to show the company and its background, while representing at best the values and excellences at the basis of logistic and transportation activities.

Operational Processes

Strategic Briefing

In a first phase of strategic briefing, creativity and copywriting involved the creation and writing of the video concept and subject.

Storyboard

After accurate analysis and evaluations, the staff elaborated the storyboard of the video, thus shaping the concept of the product.

Copywriting

A creative storytelling and copywriting session made the creation of the storyline and script possible.

Direction & Supervision

After these more creative parts followed the production, during which the staff made in-loco shootings. The direction paid particular attention to the dynamism and efficiency that DB Schenker put into its services.

Selection

The best takes were chosen in order make the video as representative as possible.

Post-Production

The post-production team then recorded the voice-over, created an intro, outro and other graphical elements with an excellent 2D Motion Graphic work. Next came compositing and the final edit with the help of a fine color correction.

Output

The corporate video was created in both Italian and English.

Technologies and competences

Mixer Video took care of the video’s conception, the writing of its script and storyboard and the video shooting with a camera crew and drones. It really was fundamental the help of their copywriters, production team, direction and a speaker for the Italian and English voiceover tracks but also a post-production team for the compositing, Motion Graphics and color correction and last but not least for adding a background soundtrack.

The final Result

DB Schenker obtained a bilingual, modern and professional corporate video, focused on the offered services and the company’s core values. While the powerful audio track inspires trust, the chosen text manages to promote the advantages of this extraordinary reality, giving it a chance to transmit its new image as well as possible.

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