Launch Event for the new collection

For: Zanellato

By: Mixer Eventi


Mixer eventi was appointed by Zanellato to organize and set up an event for the launch of the new Mariposa begs collection. The aim was to present the new and amazing collection in a Minimal Chic ambient, that’s why the Vivaio Riva with its plants was chosen to hold this event.

Operational Processes


In a first organizational phase, Mixer Eventi had the task of delineating the aim and concept of the event, defining the operational line and all the necessary steps to make.


Once on site Mixer’s team transformed the location in a true and proper entertainment and meeting place, thanks to a strategic set up of the audio and video equipment. Moreover, a special illumination plan made the atmosphere professional and comfortable.


The team projected a fantastic multi-screen show.


Mixer Eventi was responsible for the in-loco direction of the whole event, making every moment of it an intense and unforgettable experience.

Technologies and competencies

On this occation Mixer eventi had the pleasure of involving all its best professionals, such as light and sound technicians, directors and audio-videoand projection set-ups.

The final Result

Zanellato obtained a fantastic and unforgettable moment of sharing; more than 700 people participated to event, among which clients, bloggers, testimonials, influencers and national and international journalists.
Mixer eventi managed to give birth to a remarkable launch party, creating the perfect frame in an elegant and stylish context.

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