Retail Convention 2019

For: Banca Aletti

By: Mixer Group



In occasion of the Workshop Sales Force in Turin, Banca Aletti chose Mixer Group to create an event that required a 360° communication plan and a full-service management.
The aim was to better the corporate knowledge inside Aletti’s team and create a strong cohesion among its professionals, while sharing the core values and the vision.

Operational Processes

Strategic Briefing

Firstly, the team held a strategic briefing, thanks to which it was possible to individuate the aim, and consequently the right professionals to involve, and the steps to follow.


In order to set the right mood the team choose the perfect materials for the set up, so that it could clearly represent the event’s identity and create a coherent evocative path.

Location Scouting

The attentive location scouting took into account every important detail, so that the event could unfold elegantly and that it could easily be enjoyed in its entirety.

Testimonial Scouting

Mixer Group also had the honor of make contact with the chosen testimonials for the event and finalize the collaboration details.


One of the main tasks was the guests’ management, which consisted in the organization of the transport of 400 people.

Technical & Scenographic Set-up

The location has been the scene of an amazingly balanced and modern technical and scenographic set-up.

Hostess & Catering Service

Mixer Mice thanks to a high-level catering service organized dinners and the entertainment, but also selected and managed the hostess present to the event.


To complete this all-in solution, Mixer Group took care of the direction of the whole event. From the live video shooting, to the production of an emotional and post-event souvenir videos and a photo service.

Technologies and competencies

The team managed to define the concept, create the scenography and select the video clips taken to make emotional videos involving the agency’s copywriters, production team, a speaker for the voiceover track, a post-production team for the compositing, color correction and use of a background soundtrack.
Moreover, Mixer Group involved a team of professionals, such as: strategic counselors, technical staff, an excellent catering service, wonderful hostess and a logistic team that took care of the guests’ transfers.

The final result

Banca Aletti, thanks to the collaboration with Mixer Group managed to reach its goals and organize a Workshop event that saw the participation of 600 people. The event was a true and proper hit and allowed Banca Aletti to consolidate its vision in the hearts and minds of its collaborators, registering right from the kick-start increment in productivity and better collaboration on the workplace.

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