Retail Convention

For: RE/MAX Italia

By: Mixer Group


Mixer Group was chosen to organize a convention in occasion of the 20° convention of RE/MAX Italy.
The aim was to deepen the company knowledge inside the RE/MAX team and create a strong cohesion between its professionals, sharing the company’s values and vision.

Operational Processes

Strategic Briefing

The team held a strategic briefing thanks to which they could make an in-depth analysis of the goals and choose the right professionals to involve. The team proceeded to define the correct steps to follow and the perfect professionals to involve. Then the team had to delineate the operational line.


È stato quindi declinato il Mood sul materiale di Allestimento per fornire un’identità chiara ed un percorso emozionale coerente ed ininterrotto.

Location Scouting

The attentive location scouting took into account every important detail, so that the event could unfold elegantly and that it could easily be enjoyed in its entirety. The extensive knowledge of the territory and Mixer Group’s contacts became a winning combination for the selection of a unique top-level solution.
The team eneded up chosing the Congress Palace in Riccione.

Testimonial Scouting

Mixer Group also had the honor of make contact with the chosen testimonials for the event and finalize the collaboration details.


One of the main tasks was the guests’ management, which consisted in the organization of the transport of 400 people, and the provision of an organizational secretariat to cater for all the guests’ needs.

Technical & Scenographic Set-up

The two locations have been the scene of an amazingly balanced and modern technical and scenographic set-up.

Hostess & Catering Service

Mixer Mice thanks to a high-level catering service organized dinners and the entertainment, but also selected and managed the hostess present to the event.


To complete the 360° service offered by Mixer Group, we have to add the direction of the whole event: from the live shooting, to the creation of an emotional video up to the set-up of a photographic set.

Technologies and Competences

Mixer group took care of the creation of the concept, script, clips selection, live filming and video projection involving all its best professionals, a production team, photographers, strategic counselors and technical staff with the help selected hostess and stewards, djs and an high quality catering service.

The final result

RE/MAX Italy, thanks to the collaboration with Mixer group, managed to realize a convention that saw the participation of 600 people from all over the world. The event was a true and proper success that allowed RE/MAX to consolidate its vision in the hearts and minds of its guests.

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