Sensory experience Cantine Florio

For: Gruppo Duca di Salaparuta

By: Mixer Eventi & Mixer Video


Mixer Eventi & Mixer Video were chosen to organize a sensory experience with wine tasting for the Italian group Duca di Salaparuta. The aim was to create an unforgettable atmosphere thanks to the sublime aroma of grapes mixed together with the unique Sicilian traditions.

Operational Processes

Strategic Briefing & Concept

A first strategic phase, where study, analysis and creativity were the main focus, saw the elaboration of the concept. It was then defined the operational line, which involved the synchronized work of Mixer Video and Eventi.


Mixer Eventi, thanks to multi-media set-up transformed the journey inside the wine cellars into a true and proper immersive experience, where all the senses had a fundamental role.

Olfactory Marketing

Unique and surprising results were reached thanks to these innovative technologies, like interactive and sensory domotics and the synchronized use of ad hoc videos.

Video production & Mood

Mixer Video took care of the creation of three videos with great creativity and attention to details. The videos were projected during the most important moments of the degustation day: aperitif, lunch and dinner.


The in-loco team followed the direction of the whole event, mixing creativity and professionalism with the amazing set-up and ad-hoc videos.

Technologies and competencies

Mixer Eventi & Mixer Video participated to this amazing project with their strategic counselors, professional actors and high-level film crews, communication team, technical staff for the set-up, production and post-production team using last generation equipment to create a ono-of-a-kind sensorial experience.

The final result

The guests fully enjoyed this amazing experience and the high-quality wine offered by the Duca di Salaparuta Group. A fantastic journey through the vineyards and the specialties of the land, which managed to leave in the hearts of its participants the unforgettable memories of this amazing flavors, smells and sceneries.

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