Training Center Video

For: Mitsubishi Electric

By: Mixer Video

 

Mission

Mixer Video was chosen to create Video Tutorial Training Center for Mitsubishi Electric.
The aim was to show the training services offered by the company, while representing at best all its plus and added values at the basis of a correct education by Mitsubishi Electric.

Operational Processes

Strategic Briefing

In a first phase of strategic briefing, creativity and copywriting involved the creation and writing of the video concept.

Copywriting

Mixer Video’s team took care of the story elaboration and writing of the scientific texted.

Storyboard

After accurate analysis and evaluations, the staff elaborated the storyboard of the video, thus shaping the concept of the product.

Motion Graphic 2D

The team then created a Motion Graphics 2D for web use, focusing on the dynamicity and clearness of the message.

Direction & Supervision

After these more creative parts followed the production, during which the staff made photographed the Training Center. The direction paid particular attention to the dynamism and efficiency that Mitsubishi Electric puts into its services.

Selection

The best takes were chosen in order make the video as representative as possible.

Post-Produzione

The post-production team then recorded the voice-over, created an intro, outro and other graphical elements with an excellent 2D Motion Graphic work. Next came compositing and the final edit with the help of a fine color correction.

Technologies and Competencies

Mixer Video took care of the design, script and video shooting involving its best professionals such as copywriters, production team, direction and a post-production team for the compositing, Motion Graphics and the addition of a musical background for the video.

The Final Result

Mitsubishi Electric received a modern and professional “Video Tutorial Training Center”, focused on its offered services and corporate values. With this innovative communicative method, the company insured a trust and professionality relationship with its employees.

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